We talked alot about branding. The point I found most interesting was ‘Brand communication can be sold for much more, because it plays in our minds that, because it is branded it is more valuable.’
We also discussed and finalized our in class assessment.
We then filled out a Brand Development & Analysis work sheet. I found this quite difficult, especially the last 2 questions. However once I had finished I read through what I had come up with and it was interesting to see how much information came out of it.